It's not enough any longer to have a well-designed Web presence. The critical piece of the online puzzle is content that resonates with your audience and builds a lasting relationship with each visitor to your site.
At Inkspot Creative, we've mastered the art of creating killer Web content that keeps visitors navigating your site and taking action, whether you want them to buy your products and services, contact your organization or simply learn more about your firm.
Web content must be keyword dense while at the same time compelling your visitors to keep reading and learn more about how your company's products or services can help them or make their lives better in some way. It's about getting at the emotional heart of why they’re interested in your business in the first place.
Our process
When you hire Inkspot Creative to write or rewrite your Web content, we follow a tried-and-true blueprint to ensure that the copy we generate not only brings you the results you want but also clearly reflects your company and its mission. The following is our four-step approach to developing the content for your site:
Identify the audience: It's difficult to write about a product or service before you know who the message is intended to reach. Before we focus on the message you want to convey, we get to know your audience.
Focus on features: Talking about your company’s services isn’t as effective as showing a prospective client how your firm can meet their needs. That’s why our copy focuses on the benefits your services provide rather than your company’s features.
Refine your message: We cherish the craft of revision and understand the value in writing and rewriting. Crisp writing requires finesse, creative vision and the ability to keep at it until the words convey exactly what is meant.
Get it done: Deadlines and budgets are a fact of life. That’s why we guarantee when every project will be done and what it will cost before we begin the work.
Most businesses have a Web site because nearly all understand the importance of creating an online destination for their clients, prospects and shareholders. But if you’re not getting the results you want from your site, chances are the content isn’t working. For many sites - both those that are new and the many that have been around a while - the key is crafting new content that gets visitors to take action and engage in the activity you intend when they visit your site.
Print newsletters & magazines
Writing, editing, design & print management
Web design & development
HTML, CSS & WordPress implementation
Print design
Annual reports, brochures, presentation folders, sales sheets.
Copywriting
For the Web and print, from annual reports to complete Web sites.
